Written By
Rajendra
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Founded in 1966 in Anaheim, California, Vans started as a small, family-owned business focused on providing shoes for local skaters and surfers
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Vans started as a small, family-owned business, with the founders actively involved in all areas of the business, from design and production
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early years were focused on building the brand and establishing a strong customer base in the local skate and surf communities
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One of the key factors in Vans’ early success was its focus on quality and innovation
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In the early years, Vans was primarily a regional brand, with a strong presence in Southern California
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1970s and early 1980s, Vans became closely associated with punk music, skateboarding, and surf culture
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company’s iconic “Checkerboard” pattern, first introduced in the late 1970s, became a staple of the brand
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