Written By
Phil
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Reebok is a global athletic footwear and apparel company that was founded in 1895 in the United Kingdom.
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Focus on creating running shoes: In the early years of the company, Reebok primarily focused on creating running shoes.
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The Freestyle aerobics shoe was a significant product introduction for Reebok in the 80s.
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Reebok also released other popular shoe models in the 80s such as the Ex-O-Fit and the Classic Leather.
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In the 1990s, Reebok introduced the Pump, a shoe with an inflatable technology that allowed for a customized fit.
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Building on the success of the Pump, Reebok expanded into other areas such as apparel and fitness equipment.
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Acquisition by adidas AG: In 2005, Reebok was acquired by adidas AG, a leading multinational corporation in the sportswear industry.
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Today, Reebok continues to have a strong focus on fitness and wellness, and is known for its comfortable and durable products.
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Reebok has collaborated with many designers and celebrities to create unique and stylish clothing and footwear.
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These collaborations have helped the brand to appeal to a wider range of customers and increase its visibility in the fashion industry.
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Reebok has evolved from a small company focused on running shoes to a global brand known for its innovative products, fashionable designs
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