Written By
Phil
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New Balance was founded by William J. Riley in 1906, in Boston, Massachusetts
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Riley was a British-born American who had a background in shoemaking and a strong interest in biomechanics.
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He started the company with the goal of producing high-quality arch supports and orthopedic shoes to help people with foot problems.
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In the 1960s, New Balance began to expand into athletic footwear
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In the 1970s, New Balance introduced the 990 model, which would go on to become one of the brand’s most iconic and enduring products
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1970s and 80s, New Balance began to form partnerships with professional athletes and teams.
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1980s, New Balance began to expand into international markets.
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company established a presence in many countries and regions around the world and by this time New Balance had become a global brand.
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In the 2000s and 2010s, New Balance continued to grow and consolidate its position as a global brand.
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New Balance continues to focus on quality and innovation in its products.
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Reebok has evolved from a small company focused on running shoes to a global brand known for its innovative products, fashionable designs
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