Avoli, the first, and only, athletic brand dedicated exclusively to the performance needs and aspirations of women and girl volleyball athletes.
Avoli was founded by Rick Anguilla and Mark Oleson, former athletic footwear and apparel executives with extensive experience at renowned brands such as adidas, Lululemon, Nike and Under Armour.
The Inspiration Behind Avoli:
The inspiration for Avoli came from a profound realization – the female volleyball athletes were underserved in the market. As fathers of daughters who played the sport, Rick and Mark noticed that many volleyball players were wearing men’s basketball shoes on the volleyball court.
Not only did these shoes fail to meet the specific demands of volleyball movements, but they also overlooked the physiological differences between male and female athletes, potentially leading to injuries and suboptimal performance.
Recognizing this unmet need, they saw a remarkable opportunity to create a brand that catered exclusively to the unique requirements of women and girl volleyball players.
Crafting Specialized Footwear:
With a vision to revolutionize women’s volleyball, Avoli assembled a team of passionate individuals, including a women-led design team. Their combined expertise and dedication led to the development of specialized footwear tailored specifically for the contemporary female volleyball athlete.
Avoli’s shoes are meticulously designed to address the unique movements of volleyball, providing the necessary support, stability, and comfort for players to excel on the court.
By understanding the distinct requirements of the sport, Avoli has successfully empowered female athletes to elevate their game and reach their full potential.
A Growing Demand:
Since its founding, Avoli has witnessed a significant surge in demand for its products. Girls’ volleyball participation has been on the rise, with high school volleyball witnessing a 15% increase in participation since 2022, and club-level volleyball driving participation to record levels.
Events like “Volleyball Day in Nebraska” have also drawn massive crowds, underscoring the growing interest in women’s volleyball and the need for specialized products that cater to the sport’s unique demands.
Empowering Women Athletes:
At the core of Avoli’s mission lies the empowerment of women athletes in the volleyball community.
Avoli’s dedication to creating products that optimize performance and reduce the risk of injury has been instrumental in supporting the growth of female volleyball players worldwide.
The brand’s commitment to amplifying the culture of volleyball further reinforces its position as a trailblazer in the industry.
Looking Ahead:
As Avoli continues to make strides in the world of women’s volleyball, it remains committed to its vision of providing women and girl volleyball athletes with the finest athletic footwear, apparel, and equipment.
By staying true to its roots and fostering innovation, Avoli aims to leave an indelible mark on the sport and inspire future generations of female athletes to pursue their volleyball dreams with confidence and determination.
Conclusion
In conclusion, Avoli’s journey is a testament to the power of recognizing unmet needs in the market and striving to make a positive impact.
With a passion for empowering female volleyball athletes and a commitment to excellence, Avoli has carved its name as a trailblazing brand in the history of women’s athletic footwear.
