Written By
Rajendra
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Puma is a multinational sportswear company that was founded in 1948 in Herzogenaurach, Germany.
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Puma initially focused on producing athletic shoes, and quickly established a reputation for innovation and quality.
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1950s and 1960s, Puma expanded into new markets, including the United States and South America,
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company was one of the first to introduce new materials and technologies into its products, such as the Puma Atom
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Puma experienced significant growth and success as the company continued to expand its product line and increase its brand recognition
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company sponsored some of the world’s biggest athletic competitions, such as the Olympic Games and the World Cup
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Puma continued to innovate and introduce new products, such as its famous King football boots, which were worn by some of the world’s top players
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Like many companies in the sportswear industry, Puma faced a number of challenges and changes over the years.
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1980s and 1990s, the company faced increased competition from other sportswear brands and changing consumer preferences
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Puma shifted its focus from performance-oriented athletic shoes to more lifestyle-oriented products, such as fashion sneakers and casual apparel.
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introducing new materials and technologies into its products, such as its successful “ignite” foam, which provides energy return and cushioning
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